Visual marketing for architecture that converts
Visualizations
Photorealistic visualizations remain the most effective way to present architectural concepts. We focus on atmosphere, light, and the relationship between architecture, people, and their surroundings. Alongside exterior visuals, we create interiors based on 2D plans, providing full support in materials, color concepts, and furniture selection.
Animation
Short marketing clips presenting architecture or interiors are definitely a great marketing tool, that can be featured on a website of a property or a real estate company‘s homepage. We set the scenes, arrange the camera movement, add music and put the movie together using an advanced film-making software.
Virtual walkthrough
A more immersive approach is to create a series of 360-Degree-Panoramas. Users moves along a designated pathway, by „jumping“ between multiple standpoints (similar to Google street view). It can be viewed online (by providing a link) on any device (PC, smartphone or tablet). There is no need to wear 3D-goggles, or to install any additional software. We deliver all necessary files with instructions, explaining how to upload them to a server and make the walk accessible through a link.
Interactive VR
The most complex solution gives the user an entirely one-of-a-kind experience. It’s the newest trend in the CGI-Industry, where the process is comparable to playing a video game. It’s accessible through 3D-goggles or can be "played" on a computer, using your keyboard and mouse. A top feature is the option to interactively change lighting conditions, materials and even furniture. There is no better way to present the potential of your project to its future owners. The „like-in-real-life“ feeling is guaranteed to be mind-blowing
Renovation renderings
Sometimes, our Clients own properties, that cannot be demolished and replaced, or perhaps it’s cheaper to leave them as-is and only make a fast renovation. As architects, we can do all the conceptual work: materials selection, color schemes, landscape design etc. There is no need to hire an additional company. We will breathe new life into your aged building. For the best effect, we can match the new image to a current photograph for a satisfying "before/after" comparison
2D Plans & Marketing brochures
It’s obvious, that every potential customer needs to see plans of an apartment/building, before the decision to buy it is made. As a group of architects, it’s something we’ve been creating through all our professional lives. There are many methods to present a plan in an interesting way – it can be a black&white simple representation, or a colored 2D-drawing; the most advanced type are 3D drawings, presenting the whole interior from the top or from a slight angle. It’s a fact, that some people might have problems with reading and understanding 2D plans – and the 3D plans are the best tool in such cases. Real Estate Brochure (Marketing leafltes) is a very popular marketing tool, that is printed out and handed over to potential Clients. It includes elements, such as exterior and interior renderings, 2D plans and/or bird’s eye views of the planned buildings.
EXEMPLARY BROCHURE